MUMBAI · FULL-SERVICE OUT-OF-HOME MEDIA AGENCY

Out-of-home, planned with precision.

Vikalp Advertising partners with brands to reach their audience when they're out of home — OOH, Cinema, Activation, Events and Programmatic, delivered end to end. Founded by Vivek Lakhwara - 39 years of media expertise.

Plan a campaign Explore services

Brands served by our founder across 39 years of media leadership, prior to Vikalp

  • Unilever
  • Amazon
  • MG Motor
  • Samsonite
  • Monte Carlo
  • Bajaj Auto
  • Mahindra
  • Spotify
  • PhonePe
  • Too Yumm
  • Arvind Fashions
  • Info Edge
  • Tata Indicom
Vivek Lakhwara, Founder of Vikalp Advertising

FOUNDER & PRINCIPAL

Vivek Lakhwara

39 years across media sales, OOH, activation and events — including 21 years as President of Rapport Outdoor Advertising (IPG Mediabrands), where he led P&L as a board member, built 18 offices and a 100-person team, and launched India's first OOH planning and monitoring tools.

  • 500+ media partners; 50+ clients including Unilever, Amazon, MG Motor
  • Launched India's first OOH Planning Tool & Monitoring Tool
  • Member, Indian Outdoor Agencies Association (IOAA); contributor to OOH Operations Guidelines
  • Certified Independent Director – IICA · Member, Board Stewardship

FULL-SERVICE OOH & EXPERIENTIAL

One partner. Every touchpoint.

Plan a campaign →
OOH

OOH Advertising

  • Strategic planning & audience mapping
  • Pan-India & international media buying
  • Billboards, transit, airports, malls
Digital

Programmatic + Digital

  • Geo-fenced billboard to device-ID capture
  • Retargeting on mobile display & video
  • Meta (Reels/Stories) conversion layer
BTL

Activation

  • Retail Visual Merchandising
  • Product launches, sampling, demos
  • Experiential zones & interactive setups
On-ground

Van Activity & Events

  • Pan-India Tier II/III/Rural van routes
  • Dealer meets, grand launches, melas
  • Full ideation-to-reporting ownership
Cinema

Cinema

  • On-screen & off-screen formats
  • Multiplex & single-screen, urban & rural
  • Integrated into OOH media plans
Verification

Monitoring (OIS)

  • Global adtech partner for verification
  • Real-time static & DOOH campaign checks
  • 100+ quality metrics; tamper-proof POPs

OOH + PROGRAMMATIC + META

The measurable funnel.

One continuous audience journey — from physical presence to digital conversion.

  1. PHASE 1

    Programmatic discovery

    Geo-fenced OOH sites capture device IDs of every physically-present, catchment-relevant audience. Qualified awareness at scale.

  2. PHASE 2

    Programmatic reinforcement

    OOH-exposed users only are retargeted with frequency-controlled mobile display & video — building familiarity and recall.

  3. PHASE 3

    Meta conversion

    Warmed-up audiences activated on Instagram, Facebook & WhatsApp via Reels, Stories and Click-to-Call — higher intent, better ROI.

Third-party verified end to end by OIS global monitoring — real-time, tamper-proof, 100+ quality metrics across static & DOOH.

WHY VIKALP

Our competitive edge.

  1. 01

    Domain authority

    39 years spanning Print, TV, OOH & Activation — a rare 360° media perspective.

  2. 02

    500+ media partners

    Pan-India & international network (UAE, Malaysia, Singapore, Indonesia, Australia) ensures best rates & availability.

  3. 03

    Data-driven planning

    Pioneered India's first OOH Planning Tool. Today's offering integrates Programmatic + Meta for measurable OOH campaigns.

  4. 04

    Third-party verified

    OIS global monitoring for real-time, tamper-proof campaign verification — static & DOOH.

  5. 05

    Creative solutions

    Ideation to execution: branded experiences, van activations, events, cinema, and immersive experiential zones.

  6. 06

    Rapid execution

    Implementation in 24 hrs in metros, 48 hrs in other towns, with airport concessionaires on speed-dial.

HOW WE WORK

OOH planning, in six steps.

  1. 01

    Brief & objectives

    Campaign goals, TG, geographies, timing, and budget alignment.

  2. 02

    Audience mapping

    Traffic pattern analysis, catchment identification, footfall data.

  3. 03

    Media selection

    Site shortlist from 500+ partners; inventory check at best rates.

  4. 04

    Proposal & negotiation

    Optimal plan with cost efficiencies and creative formats.

  5. 05

    Execution & go-live

    24-hr metros, 48-hr other towns. Creative deployment verified.

  6. 06

    Monitor & report

    OIS real-time verification; performance dashboards delivered.

CLIENT VOICE

What clients say.

On working with our founder, Vivek Lakhwara, during his earlier leadership roles.

Vivek managed our OOH portfolio with exceptional skill — deep domain expertise with creative solutions tailored to our brands' needs. He consistently exceeded our very high bar for execution and responsiveness.

Srikanth Srinivasamadhavan CEO & MD, Value Creation & Business Transformation Ex-Media Head, Unilever

Vivek's deep expertise in OOH, combined with a solution-oriented approach, always stood out. Creative, calm, and trust-building — a thorough professional who believes in partnerships and outcomes.

Pradnya Popade Head of Marketing Ex-Samsonite, Welspun Global Brands, P&G

Let's build your next campaign together.

Strategic OOH planning, activation on the ground, or a fully measurable billboard-to-conversion funnel — we deliver.

  • Personalised media strategy for your brand
  • Transparent pricing & best-rate guarantees
  • Single-point accountability, brief to report
Get in touch hello@vikalp.media